
using strategy to shape the future of retail
It’s the invisible work that makes all the difference.
Here at Retail Collaborative, my mission is simple: to delight tomorrow’s customers.
I believe the best retailers know what their customers want, before their customers know they want it.
By blending support with creativity, I help you craft a strategy that gives you the edge today, so your business is ready for whatever tomorrow brings.
Find out more about how I can help you take action today.
my experience can help you
Experience matters, and you want a team player who knows the industry inside out. As well as working at Deloitte in their industry-leading retail consultancy, I have worked with Monsoon, Lipsy, BHS, Radley, Tesco, Clarks, Yawn and HappySelf Journal, carrying out a variety of roles from merchandising and logistics to project management and operational improvement.
let's move forward, together
Succeeding in retail is about more than having the right product; you need the right strategy and up-to-date market knowledge, coupled with easy-to-use tools on hand when you need them most.
If you want help with your strategy from a friendly industry expert who knows how to get things done, click below for more details on the services I offer. Can’t see what you need? Get in touch, and I’ll create a bespoke package to suit you.
What They're Saying
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I'm Hina Amlani
A retail strategy expert with 15+ years of industry experience, but most importantly, I LOVE retail. I’ve been on this path for nearly two decades and what an experience it has been.
After dreaming about it for years, I finally set up Retail Collaborative in 2021; it’s my mission to inspire, empower and support you to build the best business you can, whether you’re a founder, or work in a high-level position for a big player.
I want to give you the tools to build the future you want to see, so let’s start collaborating today and bring your vision to life.


lately on the Blog
Shopping is still one of the premier leisure activities, which means customers want less frustration and more ease at every step of their journey.

Customers are looking for a seamless experience that makes shopping a breeze.
Are you Ready To collaborate?
Get in touch for more information on how I can help you and your business prepare for tomorrow.
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I’m a retail strategist who loves sharing and discussing the latest fashion and beauty trends, strategies and insights.