With so much emphasis on online retail over the past 4 years, stores took a backseat, but while many brands choose to prioritise one channel over the other, customers are looking for a seamless experience that makes shopping a breeze.
Retailers should have one principal aim: to keep customers within their ecosystem for as long as possible by providing products they need and an experience they love.
Here are my top 5 tips on how you can do this:
- Know what your brand mission and ethos is, and make that clear across your website, store and social media accounts so that customers know exactly what they can expect when they shop with you
- Use the different selling channels available to your advantage, whether that’s a traditional eCommerce website, a TikTok shop, or a physical space
- Tailor experiences to where your customer is, making sure that you show your brand in the best possible light. In store, that might mean tweaking a display or trying an interactive experience; online it could be creating a video that shows your product in action
- Your online space (social media and website) can be an extension of your store in terms of products and experience if you use videos and give customers a sneak peak of your physical space via an interactive shopping event
- Listen to customers across all channels by always asking for feedback at the till in store or via email after an online purchase; people love to be heard
True retail innovation is about blending all of the channels at your disposal seamlessly to keep customers in your ecosystem.
My biggest piece of advice for clients? Keep things simple because barriers to purchase are a huge frustration and one of the biggest drivers of lost sales.
Do you need help to innovate? Is your business facing challenges?
Whichever area you’re looking to shake up, I can help you build your ideas in to your business in a way that makes operational sense.
Here’s how:
- Sign up to my FREE weekly newsletter “In The Loop” and I’ll send you practical strategy advice (no fluff here), case studies, and all the resources you need to know about to keep your business ahead of the competition.
- Sign up to my Business Health Check and I’ll analyse your business as it is, and identify where you could grow or change before problems arise.
- Sign up to my Strategy Intensive and I’ll help you create a business strategy that captures your goals and turns them in to an actionable strategy that will give you the confidence and clarity to move forward with ease.
- Contact me for other services including competitor analysis and market research.
Timing matters, so don’t take your eye off the ball.
“Let’s collaborate, I’d love to help you innovate.”