How it started

I’ve always loved retail. 

I worked on the shop floor at Faith Shoes on London’s Oxford Street and in Next Customer Service while I was at university, learning about customers, and what it takes to make a sale. 

When I finished studying, I started working in Product Merchandising at Monsoon Accessorize, immersing myself in everything to do with stock, sales, suppliers, strategy, and planning.  I then held similar roles at BHS International, Lipsy, Radley, Deloitte, and Yawn, soaking up as much as I could about strategy, operations and everything that makes a customer buy and a retailer thrive.

How it’s going

In 2021, fed up of the effect that lockdown was having on retail and on those working in the industry, I decided to go it alone and make it my mission to help brands to create products and shopping experiences that customers rave about.

I’m doing this by:

• Providing 1:1 services;
• Building a community of retail enthusiasts and decision-makers through my newsletter, “In the Loop”, the resource to inspire and enable your latest retail innovation – you can read previous editions and sign up here;
• Deep-diving in to the industry topics that matter on my blog and on Substack;
• Finding a way to have important conversations that change the status quo- find me and join in the discussions on Linkedin;

Want to work with me?

Traditional consulting firms often dictate solutions to clients, who end up paying over the odds for advice that isn’t tailored to their needs, or for suggestions that are too complex to implement. 

When I set up Retail Collaborative, I vowed to do things differently.  

When you bring me on board, we will create success together, on your terms, in line with your needs, and your budget.  I will share my expertise with you in a simple and digestible way, so you can take action and start seeing results quickly; in retail time is of the essence.

I know first-hand how having the right strategy in place can give your business the edge in a highly-competitive market, but I’m aware that creating and implementing it can be daunting, especially when you’re overwhelmed.

I can help you overcome this overwhelm and prioritise effectively because:

• I have 15+ years of retail industry experience, covering fashion and FMCGs;
• I have worked with small and large retailers, e-commerce and bricks and mortar businesses;
• I worked at Big 4 Consultancy Deloitte in their world-renowned retail advisory division, creating assets, running workshops, advising clients and researching the industry

In other words, I know what makes customers hit “buy” and what helps businesses grow.

So, if you want an expert, flexible, supportive and collaborative advisory solution that gives you the edge, take a look at the services I offer here.  

Can’t see what you need?  Get in touch for a bespoke package; I’d love to help you write your success story.

Looking to be inspired as part of this growing community?  Sign up to “In The Loop” and be sure to follow the conversations on Linkedin.