Black Friday can bring out the best in some brands, and the worst in others. I've collated the good, the bad, and the ugly tactics I've spotted.
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Strategy
Love it or hate it, participate fully or swerve the discounts, the one thing you can't do is ignore that Black Friday is upon us. Let's take a look at both sides of the Black Friday divide.
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A clear retail strategy is like having a blueprint to success.